Spliced

Client:

Spliced

Spliced

Field:

Brand

Brand

Brand

Year:

2023

Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.

Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.

Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.

Expanding on the theme of the loading bar as a metaphor for Spliced Inc.’s launch and the world they are inviting players into, the video takes audiences on a journey through key moments in computing and internet history. Packed with references to iconic video games, tech culture, and milestones in computer graphics, it also includes hidden clues for viewers to decode.

The sequence moves from monochrome green "P1" phosphor graphics through the rise of colour, early 3D, the dot-com bubble crash, its subsequent reboot, and into the modern era. The style frames I created illustrate the transitions between these genres, helping to shape the evolving visual language of the piece.

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