©2025 Tyrone
©2025 Tyrone
©2025 Tyrone
Spliced
CLIENT
Spliced
Spliced
OVERVIEW
CREDITS
Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.
Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.
Spliced Inc. is a new video game studio stepping into a highly competitive market. To help communicate its launch and establish a strong visual identity, we worked with an open brief, shaping the creative direction through collaborative brainstorms to develop narratives that added structure to the piece.
The result is a visually striking one-minute launch video that tells the studio’s story by tracing the key technological developments that led to its creation.
Tyrone Magnusen Motion Designer
Chris Sharpe Creative Director
Phoebe Lane Producer
Josh Thorpe 3D Lead
Francise Long Motion Designer
Pedro Ramos Motion Designer
Tyrone Magnusen Motion Designer
Chris Sharpe Creative Director
Phoebe Lane Producer
Josh Thorpe 3D Lead
Francise Long Motion Designer
Pedro Ramos Motion Designer
Tyrone Magnusen Motion Designer
Chris Sharpe Creative Director
Phoebe Lane Producer
Josh Thorpe 3D Lead
Francise Long Motion Designer
Pedro Ramos Motion Designer
Spliced was a project from a new games company that approached Territory to create their ident. Their goal was to capture both their capabilities and their passion for technology, visualising the passage of time from the dawn of the internet to the present day. The ident needed to show that the company embodied every stage of this journey, drawing on key cultural and technological moments to anchor each era.
The brief began loosely, which gave us space to explore bold directions before refining the concept into a clear narrative. Working as part of a small team of two motion designers and an art director, with a creative director overseeing, we started with group ideation sessions and then divided the sequence into individual shots. Each designer took ownership of their moments while ensuring the piece remained cohesive.
I was responsible for several shots in the final film, developing them from initial style frames through to animation. This page highlights the shots I worked on, along with some early explorations and developments that shaped the final outcome.
Spliced was a project from a new games company that approached Territory to create their ident. Their goal was to capture both their capabilities and their passion for technology, visualising the passage of time from the dawn of the internet to the present day. The ident needed to show that the company embodied every stage of this journey, drawing on key cultural and technological moments to anchor each era.
The brief began loosely, which gave us space to explore bold directions before refining the concept into a clear narrative. Working as part of a small team of two motion designers and an art director, with a creative director overseeing, we started with group ideation sessions and then divided the sequence into individual shots. Each designer took ownership of their moments while ensuring the piece remained cohesive.
I was responsible for several shots in the final film, developing them from initial style frames through to animation. This page highlights the shots I worked on, along with some early explorations and developments that shaped the final outcome.
Expanding on the theme of the loading bar as a metaphor for Spliced Inc.’s launch and the world they are inviting players into, the video takes audiences on a journey through key moments in computing and internet history. Packed with references to iconic video games, tech culture, and milestones in computer graphics, it also includes hidden clues for viewers to decode.
The sequence moves from monochrome green "P1" phosphor graphics through the rise of colour, early 3D, the dot-com bubble crash, its subsequent reboot, and into the modern era. The style frames I created illustrate the transitions between these genres, helping to shape the evolving visual language of the piece.
