Caesarstone
Client:
Caesarstone
Caesarstone
Field:
Brand
Brand
Brand
Year:
2020
To visually narrate the new Whitelight Stone Collection and highlight the concept of bringing nature into the kitchen, we were tasked with creating a full CG sequence to support the campaign.The agency provided clear direction on how they wanted the stones portrayed, including precise camera angles designed to build anticipation while staying within the Caesarstone brand rectangle. The challenge was to strike a balance—using light and shadow to create a sense of drama without detracting from the beauty of the stone surfaces.
To visually narrate the new Whitelight Stone Collection and highlight the concept of bringing nature into the kitchen, we were tasked with creating a full CG sequence to support the campaign.The agency provided clear direction on how they wanted the stones portrayed, including precise camera angles designed to build anticipation while staying within the Caesarstone brand rectangle. The challenge was to strike a balance—using light and shadow to create a sense of drama without detracting from the beauty of the stone surfaces.
To visually narrate the new Whitelight Stone Collection and highlight the concept of bringing nature into the kitchen, we were tasked with creating a full CG sequence to support the campaign.The agency provided clear direction on how they wanted the stones portrayed, including precise camera angles designed to build anticipation while staying within the Caesarstone brand rectangle. The challenge was to strike a balance—using light and shadow to create a sense of drama without detracting from the beauty of the stone surfaces.
In addition, I created 3D close-ups of the marble surfaces. These visuals showcased everyday items placed on the collection, highlighting its practical elegance and seamless integration into daily life.
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