Caesarstone
2020
The agency provided clear direction on how they wanted the stones portrayed, including precise camera angles designed to build anticipation while staying within the Caesarstone brand rectangle. Our challenge was to strike the right balance — using light and shadow to create a sense of drama without distracting from the natural beauty of the stone surfaces.
In addition to the film work, I was responsible for producing a series of fully CG stills inspired by classical still-life painting. Everyday objects — fruit, utensils, and kitchenware — were carefully arranged on Caesarstone’s marble surfaces, creating compositions that felt timeless, elegant, and aligned with the brand’s refined identity. These stills extended the campaign’s visual language, adding richness and depth to the overall presentation.
The agency provided clear direction on how they wanted the stones portrayed, including precise camera angles designed to build anticipation while staying within the Caesarstone brand rectangle. Our challenge was to strike the right balance — using light and shadow to create a sense of drama without distracting from the natural beauty of the stone surfaces.
In addition to the film work, I was responsible for producing a series of fully CG stills inspired by classical still-life painting. Everyday objects — fruit, utensils, and kitchenware — were carefully arranged on Caesarstone’s marble surfaces, creating compositions that felt timeless, elegant, and aligned with the brand’s refined identity. These stills extended the campaign’s visual language, adding richness and depth to the overall presentation.
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