CAESARSTONE

To visually narrate their new Whitelight Stone Collection and convey the message of bringing nature into the kitchen, we were tasked with creating a full CG sequence to support their campaign. The agency provided clear directives on how they envisioned the stones portrayed, including specific camera angles to generate anticipation while fitting within the Caesarstone brand rectangle. Our challenge was to infuse a sense of drama through shadows and light without overshadowing the breathtaking beauty of the stone surfaces.

Styleframes

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I also created 3d close ups of the marble surfaces, adding an artistic touch. These images featured everyday items placed on the collection, showing off its practical elegance.

Development

The tree was at the heart of defining the brand scene, embodying the essence of nature in the kitchen environment. We created its appearance and atmosphere using SpeedTree software, ensuring it captured the desired aesthetic perfectly.